Promoting anything requires background information. It requires a deep love and passion for whatever one wants to promote. Without this key piece, it’s hard to believe the promoter. Passion is a huge element in promoting anything.
Along with researching and figuring out key elements of the organization, product, or service, it is critical to know and be up to date with the Public Relations tools.
The most commonly used PR tools we learned about within this class were News Releases, “fact sheets” to provide more information about the organization, Public service announcements; which are broadcast on radio and TV airwaves.
There is also multiple forms of advertising such as; print ads, web based advertisements, bulletin boards, and flyers. Articles and editorials are used; along with other publications. If you are looking for more of the “inside scoop” of the organization, Annual Reports will give you a lot of details of the “nitty gritty” details of the organization.
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